MARKETING COMMUNICATIONS (Paragon Software Ltd) Assignment

MARKETING COMMUNICATIONS (Paragon Software Ltd) - Assignment Example The report will also explore the other marketing communication tools that can be used together with exhibition to promote the sales. Marketing communication can be described as the process which attempts to advance the interests of the company, product range or the brand. It comprises of the following elements; personal selling, sales promotion, advertising, public relations, and direct marketing. The main purpose of marketing communication is to persuade the customer (Kimmel 2005, p1). Exhibitions are very vital elements in the marketing communication strategies. These exhibitions have advantages and disadvantages. Exhibitions assist the organization to create relationships with the stakeholders on the basis of meeting face to face. There are varied reasons as to the use of exhibitions in an organization. Exhibitions come in three forms and each form aims at a certain group within the market; the consumer, the trade and both the trade and the consumer. The last category (exhibitions aimed at both the consumer and the trade) is the most common form of exhibition. Majority of the exhibitions begin as a trade exhibition and after a week or so, they become open to the public. A fee is paid by the public for entry into the exhibition. The fee is a source of revenue for the company. Most of the times, the products in the exhibition are of little or no interest to the public, thus, they may not purchase the products (Lancaster n.d., p1). Exhibitions can produce sales lead for the company. Immediate sales are achievable because the buyer comes to the trade fairs. New contacts of a business nature are made with the customers and even with the competitors. Positive media coverage is enjoyed by the organization through exhibition (Donaldson and Smit 2007, p86). Exhibitions at times are considered as a promotional activity. Exhibitions are encompassed within the trade shows and trade fairs. These trade shows perform two functions; non-selling and selling

Seasonal Resort Employees Essay Example for Free

Seasonal Resort Employees Essay Many resorts like The Broadmoor, High Sierra Pools and Bubala’s by the Bay have difficulty finding summer employees for the tourist season. At the current time the use of H-2B visas have brought people in from other countries. Currently the demand for workers has created a shortage in the workforce. New methods for hiring summer workers need to be used. Review/Analysis of the Case There are many avenues of getting employees. Image advertising could be used in magazines like Teen or Boy’s Life. Employment agencies everywhere could list the seasonal jobs. Referrals are a great way to get more employees. A local company website as well as abroad. The use of temp agencies could be helpful. (Noe, Hollenbeck, Gerhart, Wright, 2009). I would hire lecturing recruiters and arm them with a good Power Point presentation. These recruiters would have applications for the resorts. They would travel around there given state to high schools. I would give them a quota and responsibility to arrange transportation to the resorts. I would have interviews conducted at local employment agencies. For the students that get hired I would give coupons to their parents so the parents could join them at a discount. (Noe, Hollenbeck, Gerhart, Wright, 2009). High Sierra Pools could offer higher than market pay and bonuses for employees returning for additional years. Meals could be provided. Housing could be provided. Bonuses could be given for getting additional people to work during the summer. (Noe, Hollenbeck, Gerhart, Wright, 2009). Summary and Conclusions Hiring lecturing recruiters to go to high schools armed with a great presentation is my winning idea. There really aren’t many easy solutions to solving labor shortages. All of the solutions can be a financial drain in some cases. Requiring long hours due to shortages can be taxing on your workforce. It is sad that companies like High Sierra Pools has to use H-2B visas to have a larger workforce.

Marae Essay examples -- Sociology, Māori culture

From a modern day perspective, the purpose of the marae has been as a place for the more official parts of MÄ ori culture. The marae are unequalled places of importance. "Marae hold the knowledge of the MÄ ori culture. They are the repositories of their history, their stories, and their existence." Ratima, 2010. Importantly, as highlighted in the creation story in Ahorangi Genesis, the ancestor link is through Tane, as the whare is an embodiment of Tane. His precious gift was te whare kura as a physical structure to house knowledge which can be viewed as the parallel to the human â€Å"structure†. Whereas in earlier times, the term marae applied only to the open area, often now called marae-atea, in front of the whare, today the term marae is commonly used to describe the entire compound (Tauroa & Tauroa, 1986). The whare (tipuna or nui), sometimes called meeting house, reads, to the initiated, like a history book. With arms outstretched in welcome, the body of the ancestor, generally endowing his name to the marae, is represented by the whare. His carved form, tekoteko, is atop the roof (maori.org.nz, 2011). The carved pieces under the head and down towards the ground- maihi, represent the arms, with the tahuhu or centre ridge pole being the spine of the ancestor, then the heke, or rafters, running off the tahuhu on both sides representing the ribs. In the fully carved whare, the walls are adorned with poupou or carvings, as well as tukutuku, or woven panels. The uprights, normally two, hold up the tahuhu, representing the connection between Ranginui, the sky father and Papat uanuku, the earth mother, (mÄ ori.org.nz) (Tauroa & Tauroa 1986). â€Å"Carvings of the ancestors serve to preserve history† (Graham, 1997, p. 38). Looking back... ...on by NZQA for its courses in crafts and MÄ ori arts and carving, hospitality and employment skills (Christchurch city council, 2011). Incredibly, in keeping pace with technological advances, we have virtual marae, as shown by the artist Lisa Reihana, who has created her own virtual marae, accessible to MÄ ori living worldwide, using photography and video (visualarts.qld.gov.au). In conclusion, as an institution, the marae stands for much more than the official parts of MÄ ori culture. It has its own system, its own learning and its own function. It is operaring still as Tane’s gift to mankind. Education is dominant on Marae, which now provide pathways to degrees, trade training and other NZQA opportunities. Marae are leading the way, taking their proper place in MÄ ori society. â€Å"Marae are the foundation of MÄ ori autonomy and tinorangatiratanga† ( Ratima, 2010). Marae Essay examples -- Sociology, MÄ ori culture From a modern day perspective, the purpose of the marae has been as a place for the more official parts of MÄ ori culture. The marae are unequalled places of importance. "Marae hold the knowledge of the MÄ ori culture. They are the repositories of their history, their stories, and their existence." Ratima, 2010. Importantly, as highlighted in the creation story in Ahorangi Genesis, the ancestor link is through Tane, as the whare is an embodiment of Tane. His precious gift was te whare kura as a physical structure to house knowledge which can be viewed as the parallel to the human â€Å"structure†. Whereas in earlier times, the term marae applied only to the open area, often now called marae-atea, in front of the whare, today the term marae is commonly used to describe the entire compound (Tauroa & Tauroa, 1986). The whare (tipuna or nui), sometimes called meeting house, reads, to the initiated, like a history book. With arms outstretched in welcome, the body of the ancestor, generally endowing his name to the marae, is represented by the whare. His carved form, tekoteko, is atop the roof (maori.org.nz, 2011). The carved pieces under the head and down towards the ground- maihi, represent the arms, with the tahuhu or centre ridge pole being the spine of the ancestor, then the heke, or rafters, running off the tahuhu on both sides representing the ribs. In the fully carved whare, the walls are adorned with poupou or carvings, as well as tukutuku, or woven panels. The uprights, normally two, hold up the tahuhu, representing the connection between Ranginui, the sky father and Papat uanuku, the earth mother, (mÄ ori.org.nz) (Tauroa & Tauroa 1986). â€Å"Carvings of the ancestors serve to preserve history† (Graham, 1997, p. 38). Looking back... ...on by NZQA for its courses in crafts and MÄ ori arts and carving, hospitality and employment skills (Christchurch city council, 2011). Incredibly, in keeping pace with technological advances, we have virtual marae, as shown by the artist Lisa Reihana, who has created her own virtual marae, accessible to MÄ ori living worldwide, using photography and video (visualarts.qld.gov.au). In conclusion, as an institution, the marae stands for much more than the official parts of MÄ ori culture. It has its own system, its own learning and its own function. It is operaring still as Tane’s gift to mankind. Education is dominant on Marae, which now provide pathways to degrees, trade training and other NZQA opportunities. Marae are leading the way, taking their proper place in MÄ ori society. â€Å"Marae are the foundation of MÄ ori autonomy and tinorangatiratanga† ( Ratima, 2010).

Ethical Issues Essay

Researchers found that 10 percent of employees at all levels report feeling pressured to compromise ethical standards in the workplace (Managing Business Ethics by Trevino and Nelson 2007). Ethical issues are faced by every industry in the business world as well as communities, public and private organizations and individuals. Leadership, internal practices, and training may impact the proper implementation of business ethics. Halliburton is one of the many large corporations involved in unethical business practices. This paper examines ethical issues faced by public sector employees and employees of private sector firms that conduct business with and for government agencies. The paper discusses Halliburton, a U. S. defense contractor (former vice president Dick Cheney’s old firm), ethical issues and the impact on stakeholders involved. The goal is to highlight the ethical issues and make recommendations for how prospective employees and managers can handle similar situations. Background Since 2001, energy services company Halliburton and its former subsidiary Kellogg Brown & Root (KBR) have performed unspecified services to the United States military in Iraq, Kuwait, and several other countries under a no-bid, long-term global logistics contract, (LOGCAP). In February 2003, Halliburton received a five-year extension, $7 billion no-bid contract for services in Iraq. During the course of awarding and executing these contracts at least two people made the decision to become whistle blowers, a government employee, and a Halliburton/KBR procurement employee. The government employee disclosed that Halliburton/KBR was involved in closed-door meetings with the Army Corps of Engineers that resulted in the no-bid, multi-year, billion dollar contract awarded exclusively to Halliburton/KBR (Morning Edition October 29, 2004). The procurement employee disclosed the specific activities within Halliburton/KBR that resulted in overcharging the government and taxpayers for goods and services while simultaneously eliminating competition among potential vendors. Some allegations include soliciting higher priced products and services because the government pays a fee based on the total of goods/services procured and manipulating purchases orders to maintain a maximum of $2,500 to avoid the bidding process between prospective vendors. Specifically, Halliburton’s subsidiary Kellogg, Brown & Root hired a Kuwaiti company, Altanmia, to supply fuel at about twice the going rate, then added a markup, for an overcharge of at least $61 million, according to a December 2003 Pentagon audit. The only problem is that $61 million is taxpayer money. Perception of Unethical Practices of Dick Cheney From the beginning many American citizens raised an eyebrow towards the decision to have Halliburton as a U. S defense contractor. This public outrage stemmed from the former vice president’s former employment as the chief executive officer (CEO) of Halliburton from 1995 through August 2000. KBR, the company’s former subsidiary has been the main government contractor working to restore Iraq’s oil industry that was awarded without competitive bidding in 2001. According to Cheney’s 2001 financial disclosure report, the vice president’s Halliburton benefits included three batches of stock options comprising 433,333 shares. He also has a 401(k) retirement account valued at between $1,001 and $15,000 dollars. His deferred compensation account was valued at between $500,000 and $1 million, and generated income of $50,000 to $100,000. Halliburton has contracts worth more than $1. 7 billion for its work in Iraq, and it could make hundreds of millions more from a no-bid contract. During Cheney’s tenure as the defense secretary, the Pentagon chose Halliburton’s subsidiary KBR to study the cost effectiveness of outsourcing some military operations to private contractors. Based on the results of the study, the Pentagon hired KBR to implement an outsourcing plan (Washington Post Sep 26, 2003). Many companies like Bechtel, Exxon, Blackwater and Halliburton have profited from the Iraq war. It is no secret that war creates wealth for those companies canny enough to exploit it, and not be killed by it. Is Dick Cheney one of these? After his departure from office former vice president Cheney will be free to profit in whatever way he feels. The ethical question is, however, has he ever really left it? And by not leaving it, was he in ethical violation of his oath of office, at the very least? Stakeholders The stakeholders in this situation are the client, which is the U. S. government and American taxpayers who are the investors or funders of the government; the vendors, who through the bidding process maintain a competitive and profitable business environment; and employees who make sure that their employers receive the best value for the services and products they procure. Ethical dilemmas The first ethical dilemmas is if employees should bring wrongdoing to the surface and if so, how? Will the decision violate the privacy of vendors or other employees? Is it legal to disclose certain activities related to defense contracts? Secondary ethical issues relate directly to the stakeholders. Is the U. S. government unfairly awarding contracts? Is that awarding process facilitating a culture of overcharging, which is absorbed by U. S. taxpayers? Are vendors intentionally overcharging Halliburton/KBR? Are Halliburton/KBR’s procurement practices eliminating competition in the marketplace? Analysis The primary issue in this situation is whistle blowing. â€Å"Whistle blowing means calling attention to wrongdoing that is occurring within an organization. †(Nadler and Schulman 2006) Halliburton is still under investigation by the FBI. Perhaps the negative publicity and the case caused the contract to be divided with Halliburton winning one of the parts in a public bid. The underlying secondary issues include exposing potentially fraudulent business activities, financial irresponsibility, and illegally profiting from public funding. The government employee wrote and spoke to superiors about the activities. The government employee sought legal counsel upon deciding to go public with their disclosure. Finally, both made their testimonies to the proper investigating bodies including the FBI, the U. S. House of Representatives Committees on Government Reform and Energy and Commerce. For their troubles, the government employee and Halliburton/KBR procurement employee were forced into a whistle-blowers protection program. Conclusion In the public sector, whistle blowers are often faced with the dilemma that their choice to disclose can constitute a criminal act. In both cases these employees called attention to suspected activities within their organizations before going outside or public. Employees faced with this dilemma must identify the stakeholders and ethical issues that concern them, and then make calculated decision whether or not to disclose. The facts surrounding whether or not the U. S. government are unfairly awarding contracts will be an ongoing issue. Despite all the measures set forth to regulate the procurement of contracts, greed for money will play a critical factor for the people that have weak ethical character. Whether you are the employee or employer being the standard bearer in ethical situations will earn the respect of others as well as keeping you out of big trouble. References Analysis: FBI investigates whether Pentagon officials committed fraud in their handling of a no-bid contract to a subsidiary of Halliburton before the Iraq War. (10:00-11:00 AM)(Broadcast transcript). (Oct 29, 2004). Morning Edition, p. NA. Retrieved February 08, 2009, from General OneFile via Gale. Donahue, J. (Nov-Dec 2005). Treading on the taxpayer. Multinational Monitor, 26, 11-12.p. 7(2). Retrieved February 08, 2009, from General OneFile via Gale. Nadler, J. & Schulman, M. Whistle Blowing in the Public Sector. Santa Clara University Markkula Center for Applied Ethics. Retrieved February 9, 2008, from http://www. scu. edu/ethics/practicing/f ocusareas/government_ethics/introductio n/whistleblowing. html. Profile: US Army will allow bidding for contract work in Iraq initially given to Halliburton. (10:00-11:00 AM)(Broadcast transcript). (Sept 8, 2004). Morning Edition, p. NA. Retrieved February 08, 2009, from General OneFile via Gale.

Personal Barriers to Online Learning Essay

Online learning or e-Learning refers to application of electronic technology for the delivery of instructional content or knowledge domains. Beamish et al. (2002), defines e-Learning as: â€Å". . . a wide set of applications and processes allied to training and learning that includes computer-based learning, online learning, virtual classrooms and digital collaboration. These services can be delivered by a variety of electronic media, including the intranet, internet, interactive TV and satellite. † In spite of the great flexibility and varied range of tools that e-Learning can provide to imparting education, implementing any e-Learning system can be a complicated and complex endeavour and online learning can be a very frustrating experience for the student as well as the teacher. A number of personal barriers affect students and teachers alike in any online learning system. Personal Barriers of Students The technology available with students determines the nature of the course content to a large extent. Students may simply not have the required bandwidth to access high-end multimedia content. The course designer has to tailor the contents to suit the technology availability of the students. This is especially true of e-Learning courses catering to international community scattered all over the world. In such cases severe constraints may have to be imposed on the utilization of technology resources available at the end of the imparting institution. The design would then have to optimized for dial-up users with at the most 800Ãâ€"600 pixel monitor screen resolutions. In fact, many universities take special care to ensure prior to registration that their respective e-Learning course content is accessible to the students. â€Å"Technical infrastructure deficiencies on the student side can impede course activities, especially in an online distance-learning environment. † (Arabasz, 2003, pp. 42) The proficiency level of the student in using ICT tools would enhance or undermine his e-Learning experience to a great extent. In the international context it would be unwise to expect uniform familiarity with ICT usage. A student, previously not exposed to ICT, will therefore not only have to handle the course requirements, but will also have to acquire the requisite skills in ICT to pursue the course effectively. From the learner perspective, literacy and IT skills and aptitude for self-direction, being confident and motivated to participate in online learning have also been identified as potential barriers to effective online learning (Australian Institute for Social Research, 2006, pp. 15). The factor that students have to study in isolation in an e-Learning system has triggered off many debates. Many perceive this isolation as a crippling obstacle to the development of e-Learning systems for higher education. Brouner and Flowers (1997) even suggested that the lack of human interactions in the incorporation of technology into higher education would have to be effectively made up by increased human contact. The e-Learning environment lacks the discipline and time regulations imposed on students in conventional education. This requires students to be more motivated, better time managers and more attentive during e-Learning sessions. The lack of the proximity and personal touch of the instructor as in a traditional classroom can create a communication chasm that both the instructor and the student may find difficult to surmount. In a situation where eye contact and proximity are limited, students cannot be disciplined nor affirmed by eye contact and body language (McKnight, 2000). Time is another constraint that affects online learning negatively. Whilst education has now extended geographically it has limited students with time restrictions (Jones et. al. , 2004, pp. 14). Trials and Tribulations for the Faculty Time is perhaps the biggest investment that the instructor has to make. The amount of time required to develop and maintain an e-Learning course is usually not anticipated by the people involved. The instructor has to spend a lot of time on restructuring and reengineering the course for e-Learning delivery. A complete over hauling is required. Instructors also need to give time for technical and pedagogical training as instructions in e-Learning differ radically from conventional approaches. Last but not the least, the instructor has to spend considerable time corresponding or communicating with students. A very important aspect of e-Learning is the views or approach of the instructor. The instructor could be trying to make the e-Learning experience as good and fruitful as the conventional classroom’s. It is a case of trying to replicate the conventional classroom in e-Learning. The second approach could be the instructor’s effort to improve the instructions through the medium of e-Learning. The instructor will have to decide on which approach to adopt, a decision that could profoundly influence the very character and quality of the e-Learning content. Technical issues can hamper an instructor’s efficiency or performance. The instructor is often not familiar with the technologies that are utilized. Development in multimedia would require knowledge of Flash, Shockwave and similar tools. It is difficult to find persons skilled in both the application technology and the field of education. The problem of technology extends to the teacher who may not be proficient in the software. The dependency on technology also tends to undermine the faculty’s confidence at times. â€Å"Are things going to work when I’m in the classroom? Will the Internet be up? Do I need to bring back-up materials on a disk? Will the last instructor have left things in good shape? These [issues] may be more basic than you’d expect, but dependability is still a major issue. † (Arabasz, 2003, pp. 41) Online Learning therefore requires very careful planning and implementation in order to achieve success.