Monday, May 25, 2020
Biology Lab Essay - 831 Words
Lab Report: Scientific Method Your Name: Alyssa Melincoff Purpose of this Lab What is the goal of this lab? What question is it trying to answer, or what problem is it trying to explain? To find out how table salt affects the boiling temperature of water. Hypothesis After reading the lab instructions - but before starting the lab - record your best ââ¬Å"educated guessâ⬠about what will happen in the experiment. What hypothesis can you generate about the effect of adding salt to water? Adding table salt to boiling water will cause the water to boil at a higher temperature Experimental Design List the materials used in this lab, and the procedure you followed. Materials: 1.Kitchen Stove 2. 2 cup measuring cup 3. sharpieâ⬠¦show more contentâ⬠¦Use the digital thermometer. Record the temperature when the pot reaches a rolling boil. Data Record the data you collected in the lab. (The data table and the graph.) Table 2. Boiling point temperatures of various salt solutions. Beaker/Concentration of NaCl (M) Boiling Point Temperature (à °C) Analysis Analyze the data you collected in the lab. How does the data presented above relate to the hypotheses you generated earlier in lab? Are any hypotheses disproved by your experiment? Use your graph to determine the boiling point of a solution made with 2 à ½ tablespoons. This use of a graph has generated a hypothesis that a 2 à ½ tablespoon solution boils at __219__degrees F. Prepare a 2.5 M solution and verify your hypothesis.Correct! â⬠¢Is the hypothesis correct? Yes. Adding table salt to water causes the water to boil at a higher temperature. â⬠¢Problems with doing the experiments. The temperature readings were hard to make. Gloves had to be worn to keep my hands from getting too hot. Had to be careful that the stove heat was not hitting the thermometer. â⬠¢Other things learned. Be careful when adding salt to boiling water. It makes the water boil vigorously for a second or two. Conclusion After conducting the experiment, how would you now explain the problem(s) or answer the question(s) raised when you described the purpose of the lab? Be sure to base your answer on the data you collected. If you are given aShow MoreRelatedBiology Lab Report1286 Words à |à 6 PagesStudy area: Present study is based on laboratory work; however the plant material for experimental purpose will be collected from experimental farm of CSIR-IIIM (32.73N and 74.87E). Objectives: 1. Full length cloning of squalene synthase, squalene epoxidase, à ²- amyrin synthase CYP88D6, CYP172A54, the five known genes involved in glycyrrhizin biosynthesis from Glycyrrhiza glabra. 2. Real time expression analyses of the targeted genes in various in-vitro regenerated plant organs in relationRead MoreBiology Lab Report797 Words à |à 4 PagesAn association between enzyme production, gene copy number, and gene evolution was explored by conducting analysis of the salivary amylase enzyme, AMY1A gene copy number, and the ancestral starch consumption in Homo Sapiens (Tracey 2017, p.22). It was hypothesized that the relative amount of starch consumption was very high for my personal ancestral diet, thus my AMY1 diploid gene copy number in my genome and salivary amylase concentration would be significantly higher than the population mean. WithRead MoreEssay about Biology Lab2370 Words à |à 10 PagesIB SL Biology Lab Molecular Biology: Transformation and Electrophoresis Christina Qi 2/16/07 Aim: How can a plasmid be engineered to include a foreign piece of DNA and how does gel electrophoresis separate DNA molecules present in a mixture? Hypothesis: If the pGLO plasmid is inserted into competent Escherichia coli cells, then the transformed bacteria will be resistant to ampicillin and will glow green under UV light. If samples of DNA are cut using certain restrictionRead MoreMolecular Biology Lab Report Essay1659 Words à |à 7 PagesMolecular Biology Lab Report Mapping DNA using Restriction Enzymes Ava II and Pvu II to cut Bacterial DNA Abstract The objective of this project is to map bacterial DNA, which is derived from E. coli, using restriction endonucleases with gel electrophoresis. The DNA fragments, after cutting has occurred, are separated using agarose gel electrophoresis. The DNA fragments are placed in the gel, and an electric current is run through the matrix of the gel-like agarose. Migration of the fragmentsRead MoreBiology Beetroot Lab Report2895 Words à |à 12 Pagesusing this knowledge gained. A risk assessment has been conducted in the process of planning this investigation and the possible risks may be glass breakage or burnt by hot water. These dangers can be prevented with more careful actions around the lab. It is also essential that safety glasses are worn during the entire course of the experiment. Method: 1. Take all safety precautions: wear safety glasses, hair tied back, wear close-toed shoes, ensure a clear surrounding with no obstacles inRead MoreMolecular Genetic Experiment : Biology Lab1793 Words à |à 8 PagesExploring the Expression of an Auxin Induced Gene pCNT103, a Constitutive Gene GapC and a Cytokinin Induced Cig1 Gene in the DNA and RNA Extracts of Differentiated Shoot, Root, and Callus Tissue of Nicotiana tabacum Demaris Gonzalez Genetics Lab Professor Kamil Starczak March 23rd , 2017 Abstract: The experiments purpose was to understand and observe the gene expressions in the genes pCNT103, cig1 and GapC in the shoot, root and callus tissues of the tobacco plant, Nicotiana tabacum. UsingRead MoreBiology Lab : Lab Report Essay777 Words à |à 4 PagesLab 9: Pea Genetics Lab Report Zach Freeland : Section 03 : BIOS 210 Fundamentals of Cellular Biology Lab Title: â⬠¢ Gathering Data on the Different Traits of the Garden Pea (Pisum Sativum), Organizing the Dominant/Recessive Phenotypes of 60 F2 Offspring and Determining Whether the Null Hypothesis is Rejected or Accepted Using the Chi-Square Test. Introduction: â⬠¢ This lab had 2 exercises. Exercise 9.1 involved observing pictures of 60 F2 offspring and recording the phenotypes for 6 different traitsRead MoreGeneral Biology Lab1057 Words à |à 5 PagesKeva Harris 25 February 2016 Biology Lab 27-13 Survey of the Kingdom Fungi Question 1: a. Are hyphae apparent? Yes b. Are the cells motile? Yes Question 2: a. How many species of mold are on the bread? Five b. Is pigment distribution uniformly in each mycelium? If not, where is the pigment concentrated in each mold? No, because the species is not all one color. Concentrated in the sporangium c. What is the adaptive significance of spores forming on ends of apright filamentsRead MoreBiology Photosynthesis Lab925 Words à |à 4 PagesBiology lab AIM: To test a leaf for starch APPARATUS/MATERIALSà : * bunsen burner, tripod stand, wire gauze(OR 90oC electric water bath OR hot plate) * 250 cm3 beaker * boiling tube * anti- bumping granules * forceps * test tube holder * white tile * leaf to be tested (hibiscus leaves are excellent) * 90% ethanol * iodine/potassium iodide solution PROCEDURE: The video above shows the steps in Testing a Leaf for the Presence of Starch. The Procedure outlined below isRead MoreBiology Mitosis Lab1242 Words à |à 5 PagesAP BIOLOGY- Mitosis and Meiosis Cell Division Lab Part 1-MITOSIS summary: In this experiment first the stages of an onion cell undergoing mitosis are going to be observed and every stage is going to be detected and drawn on paper. A brief description to what is going on should be attached to the pictures. This is important to understand the basics of cell division which is necessary growth,repair
Thursday, May 14, 2020
Fluid mechanics Free Essay Example, 1500 words
Task Learning Outcome 3 Determine head losses in pipeline flow Q1: Calculate the flow of water under gravity in litres/sec between the two reservoirs in Figure 1 below. 5.6m Pipe à ¸ 11cm in steel (k=0.20mm) 15.78m Figure 1 Solution: The length of the pipe may be approximated to be ââ°Ë ---ïÆ' L = 16.7442 m. Assuming a completely turbulent flow (dependent on pipe roughness), the friction factor may be estimated by the von Karman equation: f = and, plugging in values gives f = ---ïÆ' f = 0.022813 Then, by Darcy-Weisbach equation = f * * where = head loss due to friction = difference in levels of water (5.6 m) v = fluidââ¬â¢s average velocity (m/s); g = acceleration due to gravity (9.81 m/s2) Arranging the equation for v ââ¬â v = = = 5.6249 m/s pipeââ¬â¢s area @ cross ââ¬â section = * = 0.0095 m2 Thus, the volumetric flow rate (under gravity), V = 5.6249 m/s * (0.0095 m2) * = 53.44 L/sec Task 2 ââ¬â Learning Outcome 3.2 Determine Reynoldsââ¬â¢ number for a flow system and assess its significance Q2: As an engineer in an industry, you are required to pump oil (density 900 kg/m3, viscosity 0.12Ns/m2 and flow rate 0.2m3/s) in a 15 cm diameter pipe over a distance of 120m. (a) Calculate the critical velocity and the Reynoldsââ¬â¢ number in the pipe. critical velocity, v = (volumetric flow rate per unit area of cross ââ¬â section) cross ââ¬â sectional area, A = * = 0.01767 m2 so that, v = = 11.32 m/s = = ---ïÆ' = 12,735 (turbulent) (b) Calculate the power required (per metre) to pump the oil horizontally at a mass flow rate of 30kg/s. We will write a custom essay sample on Fluid mechanics or any topic specifically for you Only $17.96 $11.86/pageorder now For turbulent flow with < 100,000, Prandtl equation applies asââ¬â = 2.0 log whereupon substitution of the found: = 2.0 log yields f ââ°Ë 0.0289927 (by trial & error) Since the flow is strictly horizontal (no turns/bends, elevation, nor expansion/contraction along pipe length) then, energy ââ¬â balance with the Bernoulli equation reduces to: à £F = (where pump work solely accounts for friction losses) And by Darcy-Weisbach equation, à £F = f * * = ---ïÆ' ââ°Ë 1,486.08 Based on this, the required power would be the product of the work term and the mass flow rate, being Power = (1486.08 m*N/kg) (30 kg/s) = 44,582.4 watts For each meter of the pipe length, Power = ---ïÆ' Power = 0.3715 kW/m (c) Calculate the power required (per metre) to pump the oil horizontally at a mass flow rate of 120kg/s.
Wednesday, May 6, 2020
Computers And Its Impact On The Workplace - 927 Words
According to the U.S. Census Forty-four million households, or 42 percent, had at least one member who used the Internet at home in the 2000. Today, no doubt, even more family members in the United States use computers. Most people are aware of the desktop computers which can be found in the home and in the workplace. What are the different types of computers and what are their purposes? Computers can be classified into three different categories of home computers, portable computers, and business computers including workstations and super computers. First, what is a computer? While the term computer can apply to virtually any device that has a microprocessor in it, most people think of a computer as a device that receives input from the user through a mouse or keyboard, processes it in some fashion and displays the result on a screen. Home computers are being used by children, teenagers, and adults. The PC or personal computer is designed to be used by one person. The term, Mac, is a PC, but most people link computers with Windows software such as Windows 98, Windows 2000, or Windows XP. A PC is actually a desktop that is designed to be used in one set location. Most desktops offer more power, storage, and versatility for less than their portable brethren. Many desktop computers are used at home and at work. Various types of software have been designed to meet individual needs of the computer user. The use of home computers or PCs can be for various purposes such asShow MoreRelatedThe Impact Of Computer Surveillance At The Workplace2122 Words à |à 9 PagesAssessment of the Impact of Computer Surveillance at the Workplace Abstract Computer surveillance refers to the use of computers to track the activity of individuals at the workplace. It is a common practice especially in industries that have a large number of employees whom they cannot monitor in person. The research will examine computer monitoring as one of the methods which the management uses to monitor employee activity at the workplace. The researcher will examine the advantages of computer monitoringRead MoreThe Internet Usage At Workplace1320 Words à |à 6 Pageslimited activities they could perform when using the computer at work, however with the advance of technology the computer and the Internet enabled a wide range of tools employees can work with. These technological developments have a huge impact, both positive and negative, and are also affecting the way Internet is being used in the workplace. On the positive side, the Internet improved the way employers and employees communicate in the workplace, providing a faster and more efficient way of transmittingRead MoreThe Impact Of Technological Change On Business1252 Words à |à 6 PagesFC511 Group M10 Assessment title: Essay Title: the impact of technology on business in the last fifteen years. Tutor name Steven Powell. Student ID number: 201158721. Ã¢â¬Æ' The impact of technological change on business in the last fifteen years. Introduction: Communication technology is one of the most important facilities of information technology (IT) for the people around the world. It changed the human life by making it easier to communicate, also it made the world connected together. PeopleRead MoreThe Effects Of Climate Change On The Environment Essay954 Words à |à 4 Pagessuch as our diet, serving sizes and frozen commercial goods has a significant impact on daily as well as impact. Decreasing the use of vending machines additionally aid the decrease of carbon footprint impact since packed meals is another perpetrator of these CO2 pollutants. Carbofund.org recommended many techniques to decrease carbon footprint in our everyday life. First, allowing the power management in every computer will control the shutting and starting of the monitors; as a result, this willRead MoreSocietys Addiction to Computers Essay781 Words à |à 4 Pagestechnology, computers have developed to be the leader of the world. Increasingly, computers are playing more roles in helping people to remember a friendââ¬â¢s birthday or maintain relationships with others. Therefore, they have contributed positive to the development of relationships and improvement of the general knowledge of the society. Critics however argue that the society is becoming progressively more dependent on computers. In this essay, the arguments for the dependency on computers will be presentedRead MoreSample Resume : Soft Skills1175 Words à |à 5 PagesSoft Skills in Workplace Volunteering and Internships Carrie Priest MGT300 ââ¬âPrinciples of Management Colorado State University ââ¬â Global Campus Melinda Curley October 16, 2016 Soft Skills in Workplace Volunteering and Internships In this paper I will explore the four soft skills I have selected that are important to my mentorship opportunity and how these soft skills would positively impact my mentorship experience. I am currently involved in the Leadership Mentor Program at work where seniorRead MoreIn modern times Information Communication Technology (ICT) has become ever-present in life.800 Words à |à 4 PagesInformation Communication Technology (ICT) has become ever-present in life. Sometimes it feels as though it is encroaching on daily routine but the advantages it offers in both personal and working life are prodigious. This essay will examine the impact ICT currently has, on private life and at work. The issues arising from the developments of these technologies will also be given consideration. Furthermore legislation relevant to ICT will be examined to ensure there is adequate protection to keepRead MorePrivacy Law Of The American Workplace1280 Words à |à 6 PagesIn this article Evans summar ized privacy law in the American workplace, and also scholar Mathew Finkin painted a dramatic picture of the surveillance under which many many American employee work. Moreover, Finkin mentioned in this article that 34% of American employee are monitored continuously with regard to their email and internet usage privacy. In addition, He also pointed that The problem of employee privacy and productivity becomes more significant as the boundaries between formal and informalRead MoreThe Impact Of Social Media On The Workplace853 Words à |à 4 Pagessocial networking sites in the workplace. It will also explain the positive impact social media usage has in the workplace, such as allowing communication to a broader audience. In addition to the positive usage, this topic will also explore the negative implications usage can cause. Because social media is still relatively new, there are not many laws establishing the proper guidelines for these sites in the workplace. Scholarly articl es such as the ââ¬ËWorkplace impact of social networkingâ⬠examineRead MoreEmployee Privacy Rights In The Workplace Essay1390 Words à |à 6 PagesThe issue of privacy is a big concern in the workplace. With the expanding of new technology, many employees are concern about his or, her privacy in the workplace. Employees have the right to go to work knowing that his or, her employer will not invade their privacy. The rights to privacy in the workplace only provide limited protection for workers against monitoring and breach of confidentiality. The National Work Rights Institute states, under the federal law, the limited protection the Electronic
Tuesday, May 5, 2020
English Essay for Hurling Insults and Vehemently Criticizing
Question: Discuss about theEnglish Essay for Hurling Insults and Vehemently Criticizing. Answer: In the article, People blame Facebook for fake news and partisan bile. Theyre wrong, the authors argue that although social media channels have been accused of provoking political turmoil in America, causing political instability, by hurling insults and vehemently criticizing the political leaders is power, the charge is barely true. Forestal and Philips argue that social media might have emerged to be a platform that enables its users engage in conversations more openly on a public domain, but it does nothing more than unravel what has been existing in the society since long before (Forestal et al.). The authors point out that the very DNA of sites like Twitter makes them antithetical to sophisticated, thoughtful political conversation.. With the emergence of social media sites, one notices how supporters of a political party are being subject to racial and sexual abuse on social media sites like Twitter, or how supporters of a political party sling mud at supporters of a rival part y openly, and uttering the most uncensored, abominable words humanity has ever heard of. However, social media sites do not incite this hatred nor does it cause such venomous speech, as these technologies might instead beuncoveringthe fissures that already exist within the American public.. Rather it brings on the surface what had always existed, but had not been unraveled in absence of a public medium. Instead of blaming social media sites for having corrupted the democracy, it is exigent that the American citizens open their eyes to the problem, and try to shape their ethical attitude towards a political problem. Although the above argument presented by the authors is partially true, it is undeniable that social media does turn people into thoughtless political extremists. Hence, the points stated by the author are highly objectionable, and the topic sentence of the essay is that social media does play an active role in creating political turmoil. . It is indeed true as pointed out by Forestal and Philips, that communal hatred, racial abuse and utter disrespect towards the opposing party has always been there. However, as critics like Enli have argued, the social media sites help in aggravating the situation, by provoking others to join some atrocious pages, which intend to make atrocious memes of the political leaders and their supporters (Enli et al.). While earlier one would keep his abusive words and slangs confined to himself and his friends, social media sites like Twitter or Facebook helps his inflammatory ideas rise to the top of the conversation, become viral in a while, and with re- tweets and likes and shares, larger number of people are getting influenced by such ideas. While memes have emerged to be the lowest and cheapest forms of socio-political discourse, Bennett has argued that the social media channels help one to hide behind the cover, and promote a shouting-down of the opposition, without trying to adopt an analytical way of evaluating the political situation (Bennett). While the authors state that racial and sexual abuse and utter indignation towards the political leaders of the opposing party have always been a problem , it should be noted that people participating in even the most abominable political discourses also had little interest and knowledge about political affairs. On the other hand, social media users, regardless of their knowledge in political matters, get attracted to the meaningless ramblings of the uninformed people and their degrading posts, and make the sense of enmity viral in a short while. Even if this does not help in creating a problem that had been existing since a long time back, helps in aggravating the situation, by creating a sense of enmity, confusion and hatred amongst all, influencing the majority of people (Zhu et al.). To sum it up, it should be noted that even though social media is not the only medium that promotes political turmoil and social instability, it does play a crucial role in falsifying information, misquoting political speeches, misrepresenting political agendas and encouraging political instability and conflicts. Hence, unchecked use of social media can prove to be detrimental in future. Reference List: Bennett, W. Lance. "Changing societies, changing media systems: Challenges for communication theory, research and education."Can the Media Serve Democracy?. Palgrave Macmillan UK, 2015. 151-163. Enli, Gunn, and Hallvard Moe. "Introduction to Special Issue: Social media and election campaignskey tendencies and ways forward."Information, Communication Society16.5 (2013): 637-645. Forestal, Jennifer et al. "Analysis | People Blame Facebook For Fake News And Partisan Bile. TheyRe Wrong.".Washington Post. N.p., 2017. Web. 8 May 2017. Zhu, Qinfeng, Marko Skoric, and Fei Shen. "I Shield Myself From Thee: Selective Avoidance on Social Media During Political Protests."Political Communication34.1 (2017): 112-131.
Monday, April 6, 2020
Violence In Entertainment Essays - Dispute Resolution, Criminology
Violence In Entertainment Violence In Entertainment And Its Effect On Society Does entertainment influence society's attitude towards violent behavior? In order to fully answer this question we must first understand what violence is. Violence is the use of one's powers to inflict mental or physical injury upon another, examples of this would be rape or murder. Violence in entertainment reaches the public by way of television, movies, plays, and novels. Through the course of this essay it will be proven that violence in entertainment is a major factor in the escalation of violence in society, once this is proven we will take all of the evidence that has been shown throughout this paper and come to a conclusion as to whether or not violence in entertainment is justified and whether or not it should be censored. Television with its far reaching influence spreads across the globe. Its most important role is that of reporting the news and maintaining communication between people around the world. Television's most influential, yet most serious aspect is its shows for entertainment. Violent children's shows like Mighty Morphin Power Rangers and adult shows like NYPD Blue and Homicide almost always fail to show human beings being able to resolve their differences in a non-violent manner, instead they show a reckless attitude that promotes violent action first with reflection on the consequences later. In one episode of NYPD Blue three people were murdered in the span of an hour. Contemporary television creates a seemingly insatiable appetite for amusement of all kinds without regard for social or moral benefits (Schultze 41). Findings over the past twenty years by three Surgeon Generals, the Attorney General's Task Force on Family Violence, the American Medical Association, the National Institut e of Mental Health, the American Psychiatric Association, the American Psychological Association, the American Academy of Pediatrics, and other medical authorities indicate that televised violence is harmful to all of us, but particularly to the mental health of children (Medved 70-71). In 1989 the results of a five year study by the American Psychological Association indicated that the average child has witnessed 8,000 murders and 100,000 other acts of violence on television by the time he or she has completed sixth grade. In further studies it was determined that by the time that same child graduates from high school he or she will have spent 22,000 hours watching television, twice as many hours as he or she has spent in school (Bruno 124). In a study by the Centers for Disease Control, published by the JAMA (Journal of the American Medical Association), it was shown that homicide rates had doubled between the introduction of television in the 1950's and the end of the study in 1994. In that same study other possible causes for the vast increases in violence were studied, the 'baby boom' effect, trends in urbanization, economic trends, trends in alcohol abuse, the role of capital punishment, civil unrest, the availability of guns, and exposure to television(Lamson 32). Each of these purported causes was tested in a variety of ways to see whether it could be eliminated as a credible contributor to doubling the crime rate in the United States, and one by each of them was invalidated, except for television. Children average four hours of television per day, and in the inner city that increases to as much as eleven hours a day, with an average of eight to twelve violent incidents per hour. It is also interesting to note tha t violence occurs some fifty-five times more often on television than it does in the real world (Medved 156). FBI and census data show the homicide arrest rate for seventeen-year-olds more than doubled between 1985 and 1991, and the rates for fifteen-and sixteen-year-olds increased even faster. Movies also add their fair share to the problem of violence in society. Researchers have established that copycat events are not an anomaly. Statistically-speaking, they are rare, but predictable, occurences. Television shows, novels, but especially movies-all can trigger copycat violence (Medved 72). As recently as November of 1995, New York City officials believed that the burning of a toll-booth clerk was a result of copycat violence, resulting from a similar scene in the movie Money Train. In 1994,
Sunday, March 8, 2020
Situational Analysis of BMW The WritePass Journal
Situational Analysis of BMW Introduction Situational Analysis of BMW ). At present, the company has millions of Facebook fans which can use to amplify its marketing message (Schmuck, 2012). To improve its current digital marketing, a suggested strategy is the development of mobile applications for potential customers. The company can develop Apple and Android applications since the sale of smart phones has greatly increased in the last few years. The customers use such technology gadgets to access information on the internet and thus it can be easily used to target all potential market segments easily. Partnering with websites that provide sports and car reviews would also help the company leverage its fame. Even though the ultimate use of the campaign would be generating sales, the company should not make use of unnecessary product, but rather focus on giving a brand insight to the potential customers. The company can track and measure performance of its digital marketing campaign by measuring clicks, likes, views, tweets, shares etc. The company can give a statistical representation to the amount of time spent on website, log in frequency and clicks. Designing online games and online applications would help in engaging the consumers with the brand (Maclaran and Catterall, 2002). This would not just expose the brand and product but would also help to nurture relationships with existing consumers. For the purchase of high involvement products such as a car, the opinion leaders can play a very important role. The opinion leaders help materialise the power of word of mouth communications by passing on information and their opinion about a product. BMWi marketers can use pre-launch tests for advertisements as well as the pre-tests for the product to generate an opinion. The opinion leaders can be the obvious ones such as car reviewers, bloggers, enthusiasts and drivers. The company should also include unobvious opinion leaders such as car dealers, mechanics, environmental awareness promoters etc. According Hawkins, Best and Coney, (1998) consumers rely more on opinion leaders when they need to buy high risk products. A car is a high involvement product, expensive as well as a symbol of status for many. Thus it includes financial risks and social risk for the buyers. The potential consumers, in order to minimise the perceived risk, would rely on the information from knowledgeable personnel such as drivers and enthusiasts. The first step in generating online interest would be the identification of opinion leaders and sampling them to find a suitable presentation in all targeted segments. The identification of the opinion leaders, which are not obvious but powerful, can be a difficult task for the company. One effective strategy as suggested by markers for identifying opinion leaders is seeding the offering in a group of people (this can be based on age or geographic sampling and letting it diffuse. BMWi can use the identified age segment of 45-55 years as well as the existing users of the BMW cars. The company can then find early adopters and use information from them to locate opinion leaders (Frost, 2004). According to research by Stokburger-Sauer and Hoyer (2009) opinion leaders generally have high involvement in their respective product categories. Exposing the brand to them and initiating a trial can be enough to generate an opinion. The company, after choosing the opinion leaders, can send them cars for test driving or invite them to the showrooms to give their opinions. The company should focus on gaining a favourable response from the opinion leaders. Chrysle r in one of its marketing strategies offered the car for testing to the opinion leaders for a weekend (Hawkins, Best and Coney, 1998). The company can also record positive testimonials from people that the target market can relate to and put them on its online portals. To engage the opinion leaders the company already has an application available on iOS and Android called the Ultimate Drive through which the drivers and car enthusiast share their tips, rate roads and favourite drives (Smith, 2011). References Faust, W. and Householder, L. (2009). Get Real and Prosper: Why Social Media Demands Authentic Brands. Design Management Review Vol. 20 No. 1, pp 45-51. Frost, R. (2004). Gaining Influence Through word of Mouth. [Online] Brand channel. Available at: brandchannel.com/features_effect.asp?pf_id=196 [21st April, 2012] Gallear, D., Ghobadian, A. and ORegan, N. (2008). Digital/web-based technology in purchasing and supply management: a UK study. Journal of Manufacturing Technology Management. 19:3, pp. 346-50. Hawkins, D. Best, R.J and Coney, K.A. (1998). Consumer behavior : building marketing strategy. Beijing : China Machine Press Haynes, J. (2001). Internet management issues:à a global perspective. Idea Group Inc. (ICI). Maclaran, P. and Catterall,M. (2002), researching the social Web: marketing information from virtual communities, Marketing Intelligence Planning, Vol. 20 Iss: 6, pp.319 ââ¬â 326 Schmuck, A. (2012). 2 ways BMW is engaging tech-savvy consumers. [Online] I-Media Connection. Available at: imediaconnection.com/content/30787.asp Smith, C. (2011). BMW Creates Social Network for Driving Enthusiasts. [Online] Digital Marketing Ramblings. Available at: http://expandedramblings.com/index.php/bmw-creates-social-network-for-driving-enthusiasts/ [21st April, 2012] Stokburger-Sauer, N. E. and Hoyer, W. D. (2009), Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why? Journal of Consumer Behaviour, 8 (2-33). Pp.100ââ¬â115. Zesty, S. (2012). Brilliant BMW Real World Facebook Racing Game. [Online] Digital Marketing Institute. Available at: http://digitalmarketinginstitute.ie/blog/advertising/brillant-bmw-real-world-facebook-racing-game [21st April, 2012]
Friday, February 21, 2020
What is the relationship between Leadership and Ethics, why they must Essay
What is the relationship between Leadership and Ethics, why they must be related and how they can be related in daily Leadership in the Intelligence Community - Essay Example Leadership, which establishes the corporate identity, is difficult to delineate in terms of moral leadership, mainly because leadership is about the ââ¬Å"influence of individual character and the impact of personal mentoringâ⬠(Gini, Structural Restraints, par. 11), while moral leadership is considered a reflection of acceptable organizational values. According to Paul Hoffman, core values are what define individuals while ethics are demonstrated through behavior. Values are constant but ethics are different in different settings, and things are right, wrong, true or false, according to observed behavior. Therefore, in terms of leadership, organizational values should be reflected in leadership behavior and if not, the leaderââ¬â¢s commitment to these values is questionable. Organizational failure can be attributed to personal greed over expressed organizational values. When an executive has low ethical standards of behavior, workers feel justified in responding in kind. Therefore, they consider bending the rules to be acceptable and are apt to be late for work, often absent, and three quarters of workers in a survey admitted they did not give the job their ââ¬Å"best effort.â⬠In other words, ââ¬Å"American workers are as ethical/dutiful in doing their jobs as their bosses and companies are perceived to be ethical/dutiful in leading and directing themâ⬠(Gini, par. 2). A decade ago, business ethics were viewed in terms of administrative compliance with rules and regulations to maintain a market share. The situation has changed in a global business community, and companies are beginning to realize they must earn the respect and confidence of their customers (Business Ethics). Ethical behavior in business is under more scrutiny than ever before, mainly because of recent eventsââ¬â9/11, Enron, terrorism and the war in Iraq, along with a devastating economy and an unexpected number
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